Kaitai Named a Shandong Provincial Export Brand Enterprise for 2026 From Product Export to Brand Globalization

Recently, the Department of Commerce of Shandong Province has officially issued the *List of Shandong Provincial Export Brand Enterprises (2026)*. Following procedures including enterprise application, preliminary review by municipal authorities, provincial re-examination and public online announcement, a total of 258 enterprises across the province have been selected successfully. Shandong Kaitai is honored to be included on the list by virtue of its outstanding export performance and influential international brand image! This prestigious award is a high recognition of Shandong Kaitai’s long-standing adherence to the global development strategy and intensive cultivation of international markets, and also marks the enterprise embarking on a brand-new journey from "product export" to "brand globalization".

Policy Empowerment · The Prime Time for Brands to Go Global

This selection campaign is an important initiative launched by the Department of Commerce of Shandong Province to implement the relevant arrangements and requirements of the Provincial Party Committee and the Provincial People's Government and bolster the cultivation of export brand enterprises. Shortlisted enterprises are required to meet multi-dimensional indicators covering market recognition, brand development, research and development innovation, international certifications, social reputation and other criteria, making this selection highly valuable. The inclusion of Shandong Kaitai in this list serves as solid proof of its brand strength and international competitiveness.

01 Pursue in-depth international development and build a global service network

Since its establishment, Shandong Kaitai has adhered to an international vision, taking cross-border mergers and acquisitions as a breakthrough, global collaborative innovation as support, and in-depth localized operation as the foundation. After more than two decades of continuous expansion, the enterprise has now built an extensive sales and service network covering over 150 countries and regions across Europe, the Middle East, Southeast Asia, Oceania and the Americas.

Some employees of Airblast, the overseas subsidiary of Shandong Kaitai

Relying on its global layout, Shandong Kaitai has set up subsidiaries and regional operation centers in the Netherlands, Australia, Singapore, Saudi Arabia, Finland and other regions, and built localized warehousing and after-sales service systems in key markets to achieve deep-rooted development in overseas markets. On this basis, supported by an efficient marketing and service matrix composed of more than 100 authorized overseas distributors, the enterprise can quickly respond to the diverse demands of global customers and truly realize the goals of "smooth product sales, timely support and high-quality services".

02 Gradient Layout for Targeted Development of Key Markets

In terms of export trade, Shandong Kaitai adopts a gradient market layout strategy. It targets high-end markets in Europe and the United States to build a benchmark brand with high value-added products. It deeply cultivates markets in Belt and Road partner countries such as the Middle East and Southeast Asia, securing stable large-volume orders amid robust demand in infrastructure, marine engineering, oil and gas and other sectors. Meanwhile, the company expands into emerging markets including Australia, Latin America and Africa to sustain long-term business growth potential.

Shandong Kaitai Overseas Company Blastman Staff

A differentiated brand strategy fully covers customer demands at all tiers. While continuously intensifying its presence in offline markets, Kaitai actively promotes the coordinated integration between online platforms and overseas subsidiaries to further consolidate its leading position in the global metal surface treatment industry.

03 AEO Empowerment Fuels Sustained Growth in Export Performance

Against the backdrop of the rapid expansion of international trade, the AEO Advanced Certification has boosted the development of Shandong Kaitai. In 2024, Shandong Kaitai was successfully granted the AEO Advanced Certification by China Customs, which has greatly lifted its efficiency in competing in the global marketplace.

Metal abrasives for overseas export

Overseas container shipment

Relying on superior product quality, targeted market strategies and customs clearance facilitation granted by the AEO certification, Shandong Kaitai has sustained rapid growth in its export business for consecutive years, which fully demonstrates the company’s market competitiveness in the global high-end equipment sector.

At present, Kaitai’s products are sold to more than 150 countries and regions, serving over 22,000 manufacturing clients worldwide. The enterprise has built solid brand reputation and stable customer resources in overseas markets, steadily accomplishing the transformation and upgrading from "product export" to "global brand expansion".

From product export to brand global expansion, Shandong Kaitai started with the export of metallic abrasives, and now serves global customers with independent proprietary brands and high-value products. It has steadily built a global industrial ecosystem encompassing research and development, manufacturing, sales and after-sales services through solid, step-by-step progress.

Its inclusion in the list of Shandong Provincial Export Brand Enterprises constitutes high recognition of Shandong Kaitai’s transformation from "product export" to "brand value export". Taking brands as the core engine and innovation as the key driving force, Shandong Kaitai will further polish the golden signboard of "Intelligent Manufacturing in China" within the global surface treatment industry, and make greater contributions to the high-quality development of foreign trade across Shandong Province.